Devir Kahan

I’ve been meaning to make this point for a long while, but in light of this current post I figured now is a great time to finally get it out there.

So here is the deal. You know the iPad? Well that’s just the thing. It’s AN iPad. Not just iPad. Apple will not one day introduce iPad 3. No. They will introduce THE iPad 3. See what I’m getting at here? Apple, one of the largest offenders here, seems to think that their products are human. They’re not. I am not sure why Apple has been doing this as of late. They didn’t used to way back when.

But really, I don’t make a call on iPhone, I make a call on MY iPhone or AN iPhone. It’s not a person. I don’t have iMac, I have AN iMac or THE iMac.

Every time I hear an Apple ad in which they refer to their products as if it is a person and not a thing I cringe. Don’t get me wrong, Apple ads are great, but their whole anthropomorphizing their apps is just ludicrous.

I mean, even look at this post’s title. Apple would have written it without the word ‘the’. And it would have been ridiculous.

Of course, Apple is not the only company to do this, but if I am at all correct they were definitely one of the first and are now currently the largest offender. The other companies are just taking cue from Apple.

Perhaps I am the only one that feels this way, but something tells me this isn’t the case.

So please. Please. Stop with this nonsense. Products are not people. Stop referring to them like they are. It’s just plain weird